The Standard Residences Miami Celebrates Being 70% Sold Out Within 4 Months Posted on June 9, 2022June 11, 2022 by Sarah Elles Boggs Not even 4 months ago, Carlos Rosso made his development debut in Miami by launching The Standard Residences Miami in Midtown. Today, he celebrates being 70% sold out of his 228 pied-a-terre-style residences with a soiree at Sugarcane Raw Bar & Grill in Midtown. Let’s talk about both! About Sugarcane For the newbies around here, Sugarcane has become a fixture in the neighborhood, having opened in 2010. Few restaurants in any city survive even a few years, much less 12 years plus factoring in a global pandemic. Some of our favorite dishes at the eatery include the ceviche with a variety of sushi rolls, the “spice of love” cocktail and beet mojitos. If you visit for brunch, you’re truly missing out if you don’t check out the Cuban benedicts. They will make you want to slap your mama and ask her for beer money. It’s really like that. Since opening in Midtown Miami, the restaurant has expanded to the Venetian in Las Vegas as well as Dumbo in Brooklyn. Sugarcane Raw Bar Midtown Miami by World RedEye About The Standard Residences Miami Now that we’re all sufficiently hungry, we need to talk about this project because it is definitely something new and different. Each of the apartments in the 12-story building is between 432 to 965 square feet and designed to be a place to relax when the owner desires, or leased out on a short-term basis. This is the first time that The Standard has offered residences for sale. The success of the project is a natural outcome considering the migration of New Yorkers and others from the Pacific Northeast along with the amenities that Midtown has to offer. The Standard brand is known for their wit, not following rules and breaking the mold. They have been around since early 2000 and specifically build in places with soul. Places like Midtown Miami. Prices of remaining inventory range from the high $400k’s up to $800k. If you are interested in a presentation on remaining residences and investment opportunities with specific pricing, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com. Rendering of The Standard Residences Midtown Miami Rendering of The Standard Residences Rooftop Pool Rendering of The Standard Residences Studio Rendering of The Standard Residences Living Room
Turnberry and Carlos Rosso Team Up For One Park Tower at SoLé Mia Next To UM Medical Center Posted on April 30, 2022 by Sarah Elles Boggs The 184-acre SoLé Mia in North Miami is about to get its first luxury condo tower. Development powerhouses Turnberry Associates (Jackie Soffer and LeFrak) and Carlos Rosso (former president of the condo division at Related Group) have teamed up to bring a luxury 32-floor tower to the North Miami mega development. SoLé Mia is a massive $4 billion development on the site of Biscayne Landing at 150th and Biscayne Boulevard. It is anchored by a pristine turquoise blue man-made lagoon on the premises. The lagoon is 7 acres, the size of 12 olympic swimming pools and offers a variety of activities including kayaking, paddle boards, beaches and more. The site is also adjacent to Oleta State Park for biking, hiking, camping, fishing and other more rustic activities. The development is already home to rental properties, but once completed will house a host of rentals and condo buildings along with restaurants, Costco and the new 10-acre University of Miami UHealth Medical Center. It is expected that One Park Tower will be highly attractive to those who are employed by the medical center, as nobody is pretending that traffic is getting any easier in Miami. Who wouldn’t want to live on a lagoon and walk to work? It’s a no-brainer. Rendering of One Park Tower by Turnberry Balcony The 303 residences range from 900 square feet up to 2,100 square feet and are delivered fully finished with porcelain floors. “South Florida lacks locations developed specifically for growing families and young professionals, and we intend to deliver just that,” said Carlos Rosso, Founder & CEO of Rosso Development. “There is an overwhelming demand for condos surrounded by all the incredible amenities this site has to offer, with everything you need at your fingertips. Complete with an intentional integration with nature and an array of incredible amenities, ONE Park Tower by Turnberry will cater to an up-and-coming group of buyers who are looking for real luxury at attainable price points. This property excites us because of the opportunity it will provide to Miami families to continue to flourish in the city they love, with the lifestyle they are accustomed to.” Soffer and Rosso are certainly delivering the style that Miamians are used to. They have chosen the renowned Arquitectonica to design the tower and Enzo Enea to do the landscape design. Both are household names in this city and do amazing work. Meyer Davis has been tapped to do the interior design, offering the indoor/outdoor style that we all love. Rendering of One Park Tower by Turnberry Living Room Rendering of One Park Tower by Turnberry Primary Suite Amenities are set to include all of what you would expect and then some. There will be a sunset pool, pickleball courts, a wellness center with a gym that faces the lagoon, co-working spaces, a wine room, children’s playroom, and charging stations in the garage. And don’t forget that you don’t have to schlep all the way across town to go to Costco. This is clutch. “Turnberry has always been at the forefront of neighborhood creation, bringing our legacy of excellence to build communities that cater to families and cultivate a strong sense of place, this is our vision with SoLé Mia,” said Jackie Soffer, Chairman & CEO of Turnberry Associates. “ONE Park Tower by Turnberry is for those who seek a luxury lifestyle surrounded by a community of family, friends, restaurants, retail, endless outdoor activities, and state of the art medical service.” Reservations on the project begin this week with Tier 1 pricing (the lowest prices during the sales cycle). Prices are expected to range from $500,000 to $3 million. The residential tower is expected to be delivered in 2025, the medical center is currently under construction and will be fully functional prior to the residential tower’s opening. If you are interested in a presentation and specific pricing, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com. Rendering of One Park Tower by Turnberry Entry Rendering of One Park Tower by Turnberry Sunset Pool Rendering of One Park Tower by Turnberry Sunset View
Carlos Rosso Makes His Development Debut With The Standard Midtown Miami Posted on February 27, 2022February 27, 2022 by Sarah Elles Boggs Last year, Carlos Rosso made jaws drop when he resigned from The Related Group. Why would he do such a thing? He is a staple at Related. He is Jorge Perez’s right-hand-man! They developed countless Miami towers together, including SLS Brickell, SLS Lux and Residences at Armani Casa! Well, now we know. It is time for Carlos to shine on his own, and he is starting by building his first tower in Midtown Miami, The Standard Residences. The Standard is known around the world for its quirky yet chic brand image, offering a fun and comfortable vibe that is rich in culture. With locations in Miami Beach, New York, Los Angeles, Ibiza, Bangkok, Maldives and London, this will be the first residential tower in the Miami area. It will offer 228 pied-a-terre-style residences that range from 432 to 965 square feet in the hip Midtown Miami neighborhood. When asked about the location of the new 12-story tower, Carlos Rosso said, “Midtown has been well planned from day one. It has great bones. It has wide sidewalks that create a very safe environment. It’s a mini residential neighborhood.” In addition to the attributes mentioned by Mr. Rosso, Midtown offers an array of entertainment, shopping and restaurants. Residents can find anything from a Target up to ultra-high-end shopping in the Miami Design District just blocks away. The same expansive choices are present for food and nightlife options as well. Whether you grab a burger at Five Guys on your way home from work or enjoy a chic night out rubbing elbows with the likes of Kanye West at the members’-only ZZ’s Club in the Design District, this location has got you. Everything is just a block or two away. Rendering of The Standard Residences Midtown The open-concept floor plans will include studios, 1 bedrooms, 1 bedrooms with a den, and 2 bedroom options. The building will include 12 floors that have 9-foot ceilings, floor-to-ceiling windows, smart technology, sleek Italian kitchens, premium Bosch appliances, stone countertops and detailed ceramic backsplashes. The bathrooms also feature sleek modern design with glass-enclosed showers, dual vanities with brass fixtures, dual shower heads. Each residence has wood-grained porcelain flooring, in-unit washer and dryer and a private terrace overlooking the Midtown neighborhood, Wynwood, Downtown Miami and/or the Miami Design District. With the pied-a-terre-style, owners are offered a flexible rental program that allows 12 leases per year (leases that are a minimum of 30 days). This is not a common offering in the greater Downtown Miami area. Most buildings allow only 2 leases per year, with the minimum being 6 or 7 months. Rendering of The Standard Residences Studio Rendering of The Standard Residences Terrace On the amenity level, residents will enjoy 34,000 square feet of amazing services, all to the level of service that patrons of The Standard are accustomed to. There is a 10,000 square foot ground-level retail space, double height lobby with social spaces, The Standard Café, a resort-style rooftop deck with a 60-foot swimming pool, whirlpool spa, and rooftop restaurant and bar. Additionally, residents will enjoy a fitness center with indoor/outdoor yoga, saunas and meditation studio as well as a pickleball court. The social areas will include a lounge, karaoke bar, cinema and work floor that has co-working spaces and private meeting rooms. Services include poolside food and beverage services, on-demand food delivery to residences from the rooftop restaurant, 24-hour attended lobby, doorman, concierge services, on-demand grocery delivery, housekeeping, dry cleaning, laundry and pet grooming spa. “I like [the Standard’s] ethos. They don’t overextend themselves,” Carlos Rosso said. “They’re very boutique in that sense. And I like that it’s an honest brand. They’re not pretentious, but they’re cool and quirky. And I thought the Standard would attract people from New York and the Northeast, who are very familiar with the brand. The units are relatively small, about 600 square feet. This is perfect as a pied-à-terre for a New York guy.” Rendering of The Standard Residences Rooftop Pool Residences range from $400,000 to $1,000,000 with current friends & family pricing. Pricing is subject to change as the project progresses. If you are interested in a presentation and specific pricing, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com.