Carlos Rosso Makes His Development Debut With The Standard Midtown Miami

 
Last year, Carlos Rosso made jaws drop when he resigned from The Related Group. Why would he do such a thing? He is a staple at Related. He is Jorge Perez’s right-hand-man! They developed countless Miami towers together, including SLS Brickell, SLS Lux and Residences at Armani Casa! Well, now we know. It is time for Carlos to shine on his own, and he is starting by building his first tower in Midtown Miami, The Standard Residences.

The Standard is known around the world for its quirky yet chic brand image, offering a fun and comfortable vibe that is rich in culture. With locations in Miami Beach, New York, Los Angeles, Ibiza, Bangkok, Maldives and London, this will be the first residential tower in the Miami area. It will offer 228 pied-a-terre-style residences that range from 432 to 965 square feet in the hip Midtown Miami neighborhood.

When asked about the location of the new 12-story tower, Carlos Rosso said, “Midtown has been well planned from day one. It has great bones. It has wide sidewalks that create a very safe environment. It’s a mini residential neighborhood.”

In addition to the attributes mentioned by Mr. Rosso, Midtown offers an array of entertainment, shopping and restaurants. Residents can find anything from a Target up to ultra-high-end shopping in the Miami Design District just blocks away. The same expansive choices are present for food and nightlife options as well. Whether you grab a burger at Five Guys on your way home from work or enjoy a chic night out rubbing elbows with the likes of Kanye West at the members’-only ZZ’s Club in the Design District, this location has got you. Everything is just a block or two away.

Rendering of The Standard Residences Midtown

The open-concept floor plans will include studios, 1 bedrooms, 1 bedrooms with a den, and 2 bedroom options. The building will include 12 floors that have 9-foot ceilings, floor-to-ceiling windows, smart technology, sleek Italian kitchens, premium Bosch appliances, stone countertops and detailed ceramic backsplashes. The bathrooms also feature sleek modern design with glass-enclosed showers, dual vanities with brass fixtures, dual shower heads. Each residence has wood-grained porcelain flooring, in-unit washer and dryer and a private terrace overlooking the Midtown neighborhood, Wynwood, Downtown Miami and/or the Miami Design District.

With the pied-a-terre-style, owners are offered a flexible rental program that allows 12 leases per year (leases that are a minimum of 30 days). This is not a common offering in the greater Downtown Miami area. Most buildings allow only 2 leases per year, with the minimum being 6 or 7 months.

Rendering of The Standard Residences Studio

Rendering of The Standard Residences Terrace

On the amenity level, residents will enjoy 34,000 square feet of amazing services, all to the level of service that patrons of The Standard are accustomed to. There is a 10,000 square foot ground-level retail space, double height lobby with social spaces, The Standard Café, a resort-style rooftop deck with a 60-foot swimming pool, whirlpool spa, and rooftop restaurant and bar. Additionally, residents will enjoy a fitness center with indoor/outdoor yoga, saunas and meditation studio as well as a pickleball court. The social areas will include a lounge, karaoke bar, cinema and work floor that has co-working spaces and private meeting rooms. Services include poolside food and beverage services, on-demand food delivery to residences from the rooftop restaurant, 24-hour attended lobby, doorman, concierge services, on-demand grocery delivery, housekeeping, dry cleaning, laundry and pet grooming spa.

“I like [the Standard’s] ethos. They don’t overextend themselves,” Carlos Rosso said. “They’re very boutique in that sense. And I like that it’s an honest brand. They’re not pretentious, but they’re cool and quirky. And I thought the Standard would attract people from New York and the Northeast, who are very familiar with the brand. The units are relatively small, about 600 square feet. This is perfect as a pied-à-terre for a New York guy.”

Rendering of The Standard Residences Rooftop Pool

Residences range from $400,000 to $1,000,000 with current friends & family pricing. Pricing is subject to change as the project progresses.

If you are interested in a presentation and specific pricing, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com.