Mercedes Benz Places in Brickell Releases New Renderings During Miami Race Week

Miami’s Formula 1 Miami Grand Prix Week is becoming just as much a celebration of luxury condos as it is about racing.

Over the weekend, the development team for Mercedes Benz Places hosted an event with Toto Wolff, the Team Principal & CEO of Mercedes-AMG Petronas F1 Team to release new imagery and details of their namesake tower and offer test drives on the racetrack with professional drivers.

Mercedes Benz Places, Miami in Brickell was announced at the end of February this year and boasts a record 100 sales within the first 4 days of launch. This was possible only due to the availability of technological advancements including private online presentations in any language utilizing AI technology.

Rendering of Mercedes Benz Places Miami Motorcourt

Rendering of Mercedes Benz Places Miami Porte Cochere

With seamless mobility front-of-mind in the themed development, residents will enjoy a private porte cochere as well as a themed rooftop swimming pool emblazoned with the Mercedes emblem as a constant reminder of the sleek and cutting edge design that encapsulates this lifestyle.

Throughout the development, from the amenity spaces to the living spaces and even from the kitchens and primary spas, residents will take in a panoramic backdrop of the Brickell Financial District, the Biscayne Bay and the glittering Downtown Miami skyline.

Rendering of Mercedes Benz Places Miami Kitchen View

Rendering of Mercedes Benz Places Miami Kitchen View

Rendering of Mercedes Benz Places Miami Primary Spa View

Rendering of Mercedes Benz Places Miami Primary Spa View

Rendering of Mercedes Benz Places Miami Lounge

Rendering of Mercedes Benz Places Miami Lounge

The Mercedes Benz design team has collaborated with experts from Woods Bagot to bring the classic Mercedes feel into a residential environment with crisp black and white marble evocative of the light cream leather seats and deep wood paneling of the luxury vehicles, significant graphic elements that lend to the brand’s precision and quality.

The kitchens and baths offer a choice of light or dark finish options and are outfitted with integrated Miele appliance suites.

Rendering of Mercedes Benz Places Miami Primary Spa

Rendering of Mercedes Benz Places Miami Primary Spa

Rendering of Mercedes Benz Places Miami Kitchen

Rendering of Mercedes Benz Places Miami Kitchen

The residences themselves range from spacious studios to three-bedroom layouts that each offer floor-to-ceiling windows in order to embrace the panoramic views as well as deep terraces.

Mercedes Benz Places, Miami is currently under construction at 1133 SW 2nd Avenue in Brickell, overlooking Southside Park. When completed, it will stand 67-stories above the city and bring 791 residences in over 2.5 million interior square feet, making this one of the largest developments in Florida.

Prices of the residences currently range from $750,000 to $4 million, details on the penthouses are expected in the future. At this time, the foundation work is underway with occupancy planned in the beginning of 2027.

If you are interested in a private presentation of the building, in person or via zoom, please contact Michael Light, Executive Director of Luxury Sales at Douglas Elliman and member of the elite Sports and Entertainment Division. You may reach Michael directly at 786.566.1700 or via email at michael@miamiluxuryhomes.com.

Image Credit: The Boundary
Rendering of Mercedes Benz Places Miami Pool

Rendering of Mercedes Benz Places Miami Pool

Charles Leclerc Commits To EDITION Miami Residences in Edgewater

Whether he wins or loses on the track this weekend at the Miami Grand Prix, Scuderia Ferrari driver Charles Leclerc is a winner in Miami. In between qualifiers, the 26-year-old superstar racer chose a gorgeous waterfront residence at the upcoming EDITION Miami Residences in Edgwater to add to his condo collection.

Specifics of the residence Leclerc chose are under wraps, but the new tower is a natural choice for a racing superstar. While the project does bear the EDITION Hotel name, the brand offers EDITION amenities and services only. There is no hotel component, adding to the level of privacy offered to the residents.

With an expansive 45,000 square foot suite of amenities, Leclerc will have plenty of services to stay pampered, healthy and occupied during his time in Miami. He will even be able to work from home with a high-tech racing simulator! Who would have thought an F1 Race Driver could have a fully-functional home office??

EDITION Residences Edgewater Charles LeClerc Miami Grand Prix

IG-Charles Leclerc | EDITION Residences Edgewater

Other amenities that are offered include an 800-foot baywalk lining the tower, lush waterfront gardens, a poolside garden lounge and bar, a wellness center that includes fitness, yoga and pickleball as well as an EDITION-operated full service spa. For residents that are expecting company, six guest suites are available for reservation but this is ONLY for guests of residents. It is not a hotel.

“We are continuing to see increased interest from international, high-profile and celebrity buyers who are attracted to the tower’s heightened level of security and privacy,” Taylor Collins, managing partner of Two Roads Development told Robb Report via a statement. “With our development deeply rooted in hospitality, buyers feel a deep connection to the curated lifestyle the Edition brand offers.”

Rendering of EDITION Residences Miami Edgewater Pool

Rendering of EDITION Residences Miami Edgewater Pool

Inside the residences, owners enjoy private elevator lobbies with expansive views of the Biscayne Bay as well as the Downtown Miami skyline. The open-concept gathering areas include integrated Italkraft kitchens with Wolfe and Sub-Zero appliance suites and floor-to-ceiling windows.

The bedroom suites feature large sleeping areas with boutique-style closets and spa-inspired baths. The primary baths are set to include stone countertops, freestanding soaking tubs and dual vanities for a spacious and calming living experience.

Rendering of EDITION Residences Miami Edgewater Great Room

Rendering of EDITION Residences Miami Edgewater Great Room

Rendering of EDITION Residences Miami Edgewater Building North Façade

Rendering of EDITION Residences Miami Edgewater Building North Façade

Rendering of EDITION Residences Miami Edgewater Primary Bedroom

Rendering of EDITION Residences Miami Edgewater Primary Bedroom

Rendering of EDITION Residences Miami Edgewater Primary Bathroom

Rendering of EDITION Residences Miami Edgewater Primary Bathroom

The layouts offered range in size from 2,315 square feet to 2,709 square feet with 2- to 3- bedrooms, making the living spaces notably larger than what is expected in the neighborhood. There are a total of 185 Signature Residences spanning the 10th to the 40th floors of the 55-story tower. Prices currently start at $3.1 Million.

With groundbreaking anticipated later this year, the tower is scheduled to undergo a 36-month construction timeline.

Douglas Elliman is the exclusive broker for EDITION Miami Edgewater Residences. If you are interested in a presentation and specific pricing, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com.

Image Credit: Charles Leclerc & EDITION Miami Edgewater Residences/Two Roads Development

Aston Martin Residences’ Grand Opening Sets The Stage For The Formula One Miami Grand Prix Week

What better way to kick off Miami Race Week and the Miami Grand Prix than with a monumental car-themed luxury tower opening! After almost a decade of planning and construction, Aston Martin Residences in Downtown Miami has officially begun handing the keys to its new residents.

With 391 ultra-luxury residences, the 66-story tower is the first Aston Martin-branded residential building in the world. Aston Martin Residences is in good company in South Florida, where auto-themed residences are very much a thing. The super-tower will join Porsche Design Tower and Bentley Residences in Sunny Isles as well as the newly-launched Mercedes Benz Places in Brickell’s Financial District.

Aston Martin Residences Miami Terrace

Aston Martin Residences Miami Terrace

Pre-sales of the tower were a resounding success, with 99% of the residences selling prior to completion of Aston Martin Residences. The pre-sales represented over $1 Billion in new residences changing hands this week according to the developer.

The last available residence is the crown jewel penthouse, called “Unique.” The sleek three-story estate-sized residence spans nearly 20,000 square feet of interior living space and an additional 7,000 square feet of outdoor terraces. Offered at $59 million USD, Unique is filled with amenities designed for luxurious and simplistic living. It holds seven bedrooms, eight bathrooms, a private pool, gym, spa and a custom climate-controlled garage.

Populating this private penthouse garage is the last remaining Aston Martin Vulcan, one of only 24 ever constructed. The 7.0-litre V12 820bhp, all-carbon fiber supercar is valued at $3.2 million and is engineered for track driving only.

While Unique is the last remaining pre-sale opportunity, we do expect a certain number of purchase opportunities to present themselves on the resale market soon. This is a common occurrence and to be expected with collector-grade residences in ultra high-demand projects.

Aston Martin Residences Miami Triplex Penthouse "Unique"

Aston Martin Residences Miami Triplex Penthouse “Unique”

Aston Martin Residences Downtown Miami Penthouse Vulcan

Aston Martin Residences Downtown Miami Penthouse Vulcan

“We are delighted to have extended our expertise in design and craftmanship into a project of this stature. Such ventures enable us to further grow our creative experience and expertise and expand Aston Martin into new aspects of the ultra-luxury world that appeal to both our existing and future customers,” Marek Reichman, Executive Vice President and Chief Creative Officer of Aston Martin said in a release. “Melding a captivating design aesthetic with one of the city’s most idyllic locations, one of the last parcels of the Miami waterfront, the ultra-luxury Aston Martin Residence adds further distinction to the already expressive skyline. We think this project firmly sets the mark for luxury residential design around the world.”

Aston Martin Residences Miami Marina View

Aston Martin Residences Miami Marina View

Aston Martin Residences Miami White Living Room

Aston Martin Residences Miami White Living Room

A true landmark building, Aston Martin rose 817-feet into the Downtown Miami skyline on a build site that left many in disbelief. Utilizing the most cutting edge construction and design innovations, the team was able to bring the project to fruition while staying true to the Aston Martin brand in every sense.

The level of luxury and sophistication is palatable at every turn, from the white glove butler service at the mega-yacht marina to the Aston Martin number plate identifying your residence.

Rodolfo Miani, Principal Partner of Bodas Miani Anger (BMA) Architects said of the project, “Since this idea started with the first draft, everything has taken on a form of majesty. Working together with the Aston Martin and G&G teams has expanded our vision to create an architectural masterpiece that will enhance the beauty of the city. This collaboration between the architectural and automotive world was a true alliance that brings an elevated symphony of design and detail to every aspect of the building.”

If you are interested in a private presentation of Unique or would like to discuss resale opportunities at Aston Martin Residences Miami, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com.

Image Credit: Aston Martin Residences Miami

Major Renovations Are Underway At Hard Rock Stadium Ahead Of Miami Race Week 2023

 
With the inaugural Formula 1 Crypto.com Miami Grand Prix being such a resounding success, organizers have set a major renovation of Hard Rock Stadium into action ahead of Miami Race Week 2023. The 2022 event hosted nearly 250,000 spectators in the Miami International Autodrome over three days, making it the most attended event in the history of Hard Rock Stadium, and was ranked as Sports Business Journal’s Best New Event of 2022.

In addition to the accolades, excitement, and overall fun, Miami Race Week brought in over $350 million to the local economy!

To ramp up for the 2023 event, race organizers have made a significant investment into the Miami International Autodrome for the race on May 5-7, 2023.  Here is a breakdown of what to expect:

The New Permanent Paddock Club

A brand-new permanent Paddock Club is being introduced above the pit garages. This has been in the works for the past six months, including a building with 190,000 square feet of space for the Paddock Club that invites over 6,000 guests to premium suites and a luxury rooftop club.

The three-level structure has been built over the team pit garages, offering views of the pit lane and start/finish straight. There will be new global catering experts and more of them. New spaces will open up at The Vista at Turn 1 and The Boathouse at MIA Marina.

Paddock Expansion – Team Village

Imagine having a birds’ eye view of the Team Village with exclusive insight into the behind-the-scenes working of the Formula 1 paddock! This year, you will be able to do this. All Campus Pass ticket holders will be able to access the 300 level of Hard Rock Stadium to look directly into the Team Village from above.

Speaking of the Team Village, it is also going to be expanded onto the Miami Dolphins football field in the center of Hard Rock Stadium. Inside the village will be hospitality units for the ten Formula 1 teams and the drivers will be based there all weekend. Does Max Verstappen really have a temper? Watch and you just might see…

These tickets will go on sale starting Monday, January 23rd.

A New Track

Organizers have brought on renowned German track designers TILKE to repave the entire 3.36-mile track to increase the spectacle for fans. Drivers are now given additional opportunities to overtake one another with improved grip levels. Last year’s race saw 45 overtakes over 57 laps, many more are expected this year.

“After an incredible debut race, we have been working flat-out to ensure the 2023 event is an even greater experience for everyone visiting the Miami International Autodrome,” said Tyler Epp, President of FORMULA 1 CRYPTO.COM MIAMI GRAND PRIX. “Stephen Ross and Tom Garfinkel are committed to making May’s event a best-in-class experience that is unlike any other Formula 1 race in the world. With new and enhanced hospitality experiences, the creation of the F1 Team Village directly on the football field and increased capacity we are expecting our second race to be even bigger and better for the fans, the teams, drivers, partners and everyone in South Florida.”

 

Last Minute Miami-Style Gift Ideas

 
It’s not too late!! Noche Buena is within hours with Christmas following right behind and neither will be arriving on Miami time. Given that Miamians are so prone to procrastination and tardiness that we are known for it, let’s review some last-minute Miami-style gift ideas for your loved ones, regardless of your budget.

Dinner and drinks at one of Miami’s best restaurants

If you have a foodie on your list, tickle their taste buds at one of these top-rated Miami restaurants with a gift card or surprise night out. We were very impressed with this compilation as it represents amazing options from an array of cuisines, locations in our area as well as price points. The only constant is amazing food and our amazing city.

Two of our favorites are Amara at Paraiso in Edgewater’s Paraiso district, as well as Thomas Keller’s Surf Club restaurant in The Surf Club Four Seasons in Surfside. Both options demonstrate that you can be swanky and stylish without being stuffy, so the question is whether you would prefer to dine by the bay or by the beach? The choice is a win/win.

Go celeb hunting with gift certificates to these hotspots

If your loved one is into celebrity lifestyles and celebrity sightings, gift cards to these restaurants are going to be right up their alley. Some of the eateries that made the list are well-known celebrity haunts, and some are new.

Casa Tua has long been one of the most coveted memberships in town, and is even expanding to offer residences in Brickell in the new year. Zuma, the chic asian-inspired hotspot at Epic Hotel and Residences is no stranger to celebrity sightings with the Kardashian-Jenners, David and Victoria Beckham, Roger Federer and a host of others.

A staycation in one of Miami’s best new hotels

Given that Miami’s economy has long been driven by hospitality and tourism, the hotel industry is a bloodsport in the Magic City. There is always pressure to stand above the pack, and Miamians are obsessed with things that are new, be it restaurants, cars, condo developments, hotspots or hotels.

The New York Post was nice enough to compile a list of the hottest new hotels for 2022 in Miami. You can gift your loved one a fabulous staycation at the Elser Hotel and Residences in Downtown Miami, walk to a Miami Heat game or concert at the FTX arena, or enjoy a night out at E11even.

Alternatively, you could take a more intimate route and spend time at the storied Mayfair House in Coconut Grove which reopened this summer following a major renovation. With serene views from the rooftop bar and restaurant to lush gardens to extensively redesigned suites that each have private terraces and separate bedrooms, Mayfair House is an amazing choice for a romantic weekend away without going far at all.

Unique Miami-themed gifts

There really is no place like Miami, so if you have a Miamian at heart who doesn’t necessarily call the 305 home, you can at least give them a hint of home through these unique gifts, compiled by Timeout.com.

You could surprise your loved one with a rum cake from Vicky’s Bakery, a coquito set (Puerto Rico’s egg nog), fresh flower delivery services and even candles that smell like E11even!

For the car enthusiast who is also a Miami enthusiast and a very good boy or girl…

Reward your loved one with tickets to the second-annual Miami Race Week & Miami Grand Prix! Tickets and packages went on sale earlier this year after the overwhelming success of the debut Miami Race Week in 2022 and a few are still available.

The packages available for Christmas range from $2,000-$14,000 per person, depending upon what is included and are selling at a steady pace. Since the race actually occurs in early May, you are able to let your anticipation build before the checkered flag comes out, and payment plans are available.

No matter which gifts you choose or which holidays you celebrate, we at The Light Group hope that you all have a very happy holiday season and a prosperous start to 2023!

Inside The Glitz And Glam At Miami Grand Prix

 
As we discussed yesterday, the inaugural Crypto.com Miami Grand Prix is expected to far surpass both the Super Bowl and the annual Art Basel festival (the two highest-grossing events that Miami hosts) with regards to revenue to the community. We discussed the ticket prices, which start at $270/person for one day of the qualifying round, or $600/person for the actual race on Sunday, not counting VIP, food, drinks or parking. This is the starting price to simply walk in the gate.

Besides the tickets, food and beverage, job creation and the PR for the Magic City (as if we needed more positive PR, but we’ll keep our egos in check for just a moment), what are some other spots that our guests might enjoy during their swanky stay? Here’s a breakdown of some of our favorites…

Inside The Circuit Gates

Once you are parked, shuttled to the gate and enter the circuit, there are several upgrades you may want to take advantage of.

For starters, near Turns 11-13 is the Hard Rock Beach Club. Here you will find sand, pools, concerts and a cabana package that will set you back $65,000 for 10 guests. There is also an MSC Cruises yacht club that is part of a man-made marina setting that features dry-docked luxury boats.

Keeping with the theme of South Florida Luxury during the weekend (and fully competing with the opulence that is Monaco), the Miami Grand Prix is bringing in the Paddock Club. The famous Paddock Club is normally situated over team garages and at the start and finish line. It is open to just 5,000 guests. Tickets typically go for $6,000, but in Miami they are $9,000 due to increased demand. If you were not so lucky to reserve a pass to the Paddock Club prior to reservations filling up, they can be found for $20,000 for the weekend or $15,000 for Sunday only. The average ticket price to Miami’s Super Bowl LIV was $5,900, to give you a reference. (rates via Tick Pick)

Even if you do not opt to splurge on the Beach Club or Paddock Club, this does not mean that you are relegated to Fyre Festival fare. Concessionaire Sodexo Live is bringing in the big guns with food and beverage offerings.

“It’s a different kind of event,” said Zachary Williams, Sodexo Live general manager of F1, and director of food and beverage for Hard Rock Stadium. “They’ve got a very high level of expectation, which, so do we, so I think we all know how to handle that.”

The operation will be based upon three main kitchens. Two are permanent spots inside the Hard Rock Stadium and the main kitchen is a temporary structure at Turn 5. From those three kitchens, 300 food and beverage locations will be scattered throughout the circuit. There is a mix of clubs, concessions, sit-down restaurants and adult beverage-focused outposts. There is also a stand-alone menu for each of the team suites.

Catering to a crowd that is expected to be highly populated by South Americans and Europeans, the concessionaire has tapped master sommelier Carlton McCoy to draw up the wine list. Some of the outposts will offer bottle service and delivery to tables or seats. The restaurants will feature dishes from minority-owned businesses and Michelin star chefs. Food and beverage packages are available from $400 to more than $3,000 for a group of ten. You will likely not find much in the line of hot dogs and funnel cakes, but there will definitely be wagyu tenderloins, rock shrimp ceviche and smoked marlin dip.

Out on the Town

We know that visitors are not going to stick close to the circuit gates when the events are not happening. There is so much to do in Miami! And this week we’re coming in hot.

The Wharf in Miami is hosting a McLaren event that features a customized 2022 McLaren GT. The car will be on display all weekend as part of the “Vuse Ultimate Ride” challenge in collaboration with UNDEFEATED, a streetwear brand. After a press tour, the olive-green ride will be awarded to a fan at the Formula One race in Austin TX in October.

Vuse X UNDEFEATED X McLaren Racing Ultimate Ride

Vuse X UNDEFEATED X McLaren Racing Ultimate Ride

New York staple, Carbone, is offering a pop-up experience aptly titled “Carbone Beach” that will offer a select few a $3,000 pasta dinner. Of course, I am making light of the famous Carbone pasta. There is much more to the party than that. Only available to American Express cardholders and encompassing far more than just the famous pasta, the $3,000 reservation fee gains you entrance to the special beach club for a cocktail hour and caviar bar, followed by a seated dinner prepared by chef Mario Carbone himself.

As you devour your spicy rigatoni vodka, you will be surprised by a host of big artists and musicians and other activities throughout the evening. The pop-up beach restaurant is located at 18th and Collins and will be open from 8pm-midnight on Thursday, Friday, Saturday and Sunday nights. Reservations can be secured here.

Celebrities & Parties! Hey!

A world-class event in Miami wouldn’t be a world-class event in Miami without famous people and nightclubs. I’m not even sure I have room on this blog to fit in every newsworthy event, but here are a few that stick out as being exceptionally cool.

The Red Bull Guest House at Faena Miami Beach promises an athlete, artist and influential industry leader-filled soiree for each of the three nights of the race. Curated music experiences from Arca, Channel Tres and Richie Hell are scheduled, plus you can rub elbows with the top Red Bull athletes. If you happen to over-imbibe, you can also stay in the penthouse of the hotel for a cool $120,000. This price also grants you access to the Red Bull team’s hospitality suite at the race itself. 100% worth it.

If you would like to stay closer to the Miami Gardens circuit, don’t forget to pass by the Hard Rock Hotel and Casino on Friday night to see Post Malone kick off the festivities.

Oasis Wynwood is bringing in DJ Kaskade on Saturday night and Diplo on Sunday night to wrap up the weekend.

Cook something up with “Breaking Bad” co-stars Bryan Cranston and Aaron Paul at the SLS South Beach on Saturday, May 7. The duo will host the opening night of The Cocktail Shack with their mezcal brand, Dos Hombres. They will also be around for another pop-up event at Bottled Blonde in Wynwood.

E11even, the Miami hotspot that is not a topless club but absolutely features topless women (semantics) has quite the extensive lineup. Throughout the week and weekend you will find performers including Rick Ross, Diplo, Snoop Dogg, Travis Scott and Tiësto. These are only the celebrities who are booked to perform. It is practically impossible to arrive at E11even and not rub elbows with at least a handful of celebrities.

Be careful at E11even though if you are not skilled at Miami nightlife. It is one of the many famous entrances to the infamous “Demon Dome.” This is where you enter a nightclub and have so much fun, you finally leave and don’t realize it is already the next day. You don’t want to accidentally miss the race because you got sucked into the Miami Metaverse. Pace yourself. The race is at the circuit, not the club.

The Fontainebleau’s $1 Million F1 Package

We were only partially kidding about pacing yourself at E11even. This week is dedicated to over-the-top opulence, indulgence and living on the edge, so how better to indulge than to experience something that fits in every category of this article??

Let’s talk about The Fontainebleau’s $1 Million Miami F1 package that puts the grand in Grand Prix.

The iconic Miami Beach hotel is offering a round-trip flight for yourself and 13 of your best friends (or clients or colleagues, as the case may be) on a private flight. You will enjoy five presidential suites at the Fontainebleau, a VIP suite at the Miami Grand Prix and a private VIP table each night at LIV for the “Miami Race Nights” event. This includes unlimited bottle service as well as artist meet-and-greets. Scheduled to headline the Miami Race Nights event are Calvin Harris and David Guetta.

Oh, and you will also have a private mega-yacht to cruise around on when you’re decompressing or thinking about what time you might want to show up for the race. Now THAT is a super Miami weekend!

Although we have only highlighted a handful of events, Miami is certainly rolling out the red carpet to establish our spot as one of the most desirable cities in the world.

Tomorrow we will go over some of the top condo buildings for car enthusiasts, including some that the drivers themselves are checking out. Stay tuned…

Step Aside, Art Basel. The Miami Grand Prix Has Arrived

 
Step aside, Art Basel. Your big brother is coming in fast. Really fast. The first annual Miami Grand Prix is upon us.

That’s right. The first annual Miami Grand Prix begins on Friday, May 6, as the culmination of Miami Race Week 2022. The event has already surpassed both the Super Bowl and Art Basel, which was previously heralded as the biggest revenue draw of the year for Miami-Dade County.

In previous years, Art Basel has been the crown jewel of the Miami social scene, bringing upwards of 80,000 visitors for the weekend. All of these visitors are very, very VIP (cue the Anna Delvey voice). But on a real note, these visitors do come in with some serious clout as referenced by Miami Today. Hotel rooms average $1,000/night during the weekend and the festival generates $1 million in resort taxes alone over the span of a a few days. The art show brings in more private flights than a Super Bowl and generates around $16 million in revenue for the community. Not a bad haul for the Magic City by any means.

Enough of the past. What is happening now?

While the numbers for both the Super Bowl hosting gigs and the annual Art Basel Miami Beach festival are impressive, the Miami Grand Prix has already surpassed them in a number of ways. Hundreds of thousands of visitors have descended upon Miami and Miami Beach to celebrate all things fast, and these are not just any visitors. As of the time of publication, the tickets start at $270 per person to watch the qualifying round and warm-ups. The tickets for Sunday’s actual race begin at $600 per person. This does not include VIP, food, drinks or parking. This payment gets you in the gate for one day. The folks who travel to enjoy this show are not rowdy spring breakers or ravers. They are distinguished titans of business from around the globe.

The Grand Prix has traditionally been popular with the well-heeled adrenaline junkie crowd (think startup founders, entrepreneurs, other people who make lots of money and love to live on the edge), but the sport has had a recent surge in popularity thanks to the Netflix series that goes behind the scenes of the sport.

Before 2012, the number one place to watch the Grand Prix was on Memorial Day Weekend in Monaco. Then the sport expanded to the US in Austin, Texas. This expansion re-invigorated the city and activated an entire section of town that was previously blighted. Over 400,000 people descended upon the Lone Star State to throw money around and watch the race. Year over year, the outcome was similar.

As the sport grew in popularity, intentions to expand were made clear. Organizers had looked for a second US location to host the races and options included New York City, Las Vegas, Los Angeles and Miami. Thanks to Stephen Ross, founder and chairman of Related Cos and owner of the Miami Dolphins, Miami was tapped to host a race each year for the next ten years. The race circuit is hosted outside Hard Rock Stadium, in Miami Gardens. While it is not the beachfront or downtown location that many had hoped for after NIMBY’s got ahold of the idea, there is plenty of room to host and the outcome could be very similar to that of Austin’s experience. The beach is not so far away and this is yet another avenue to activate a section of Miami-Dade County that has previously been sort of left out.

Stay tuned as we cover some of the fun and over-the-top events that are coming with the race weekend. We guarantee it will knock your socks off.

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