Dezer Prepares to Launch Sales of Bentley Residences With $10M Sales Center

Bentley Motors and Dezer Development are ramping up to launch sales of their new ultra-luxury development, Bentley Residences Miami, the first ever Bentley-branded residential tower in the world.

In proper Dezer form, no expense has been spared in the 12,000 square foot opulent waterfront sales gallery, located at 184th and Collins Avenue in Sunny Isles Beach. The gallery includes an entire 6,000 square foot residence built-out as it will be delivered in 2026 as well as a massive theater and fully-staffed brokers’ lounge with champagne and Macallan whiskey flowing, at a cost of over $10 million. Keeping true to its name, a Bentley Brand Room will occupy a dedicated area within the gallery to offer an immersive Bentley experience for those who still can’t get enough of all that the flying B brings with it.

Setting an entirely new standard for luxury living, these two pioneering industry brands have joined forces for one of the most revolutionary, highly-anticipated partnerships in the world of luxury and hospitality.

Bentley Miami Tower Fitness Center Rendering

When completed, Bentley Residences will rise 749 feet over the Atlantic Ocean, making it the tallest building on a United States beachfront. There will be 216 residences, each at least 6,000 square feet with an additional 2,000 square feet of outdoor living space. Each terrace has a private pool overlooking a dramatic seascape up to 60 floors up.

Gil Dezer, a car enthusiast who is known for unapologetically enjoying his wealth said, “Shorter is easier, cheaper, faster. It was about fitting in all the available square footage that we could sell in the tower.”

Also staying true-to-form, Dezer is building another of his patented Dezervators for the Bentley project. For those who are new to Miami real estate, Dezer patented a state-of-the-art car elevator for his 2016 project, Porsche Design Tower. The Dezervator takes residents from the ground level of the building directly to their apartments, so they can park by the door as though they were in a home. This is far more convenient than having to deal with valet, who would be all sweaty in your car and mess with your seat settings while you wait. With Bentley Residences, the experience will be upgraded. Each residence includes 3 or 4 spots, allowing car enthusiasts to demonstrate their collections to others as they come and go from the building.

To see a preview of the Dezervator from Gil himself, check out this Youtube video.

“Owners of collector cars purchase them as pieces of rolling art, and we are happy to be able to provide a proper showcase for them in the residence by bringing the car up in the Dezervator and parking it adjacent to the unit, on view through a glass wall dividing the garage from the living room,” says Gil Dezer, president of Dezer Development. “Having four parking spaces adjacent to your unit . . . is a game-changer.”

Bentley Miami Tower Lobby Rendering

Aside from the Dezervator, the new tower will represent Bentley throughout. This is not a simple licensing deal for the tower and the brand. For starters, the cars have a distinct diamond stitching, so that was added to the exterior glass allowing for the development to be unmistakably Bentley from the moment you drive in from the street. They have also incorporated the special metal feel that the cars offer on every touch point into the apartments. This includes manufacturing their own faucet handles, door handles etc so that they have the special Bentley knurling.

And that is just the tip of the iceberg. A life-sized Bentley sculpture is being installed in front of the sales center and will be moved to the entry of the development when completed.

The development sits on a 3.6-acre waterfront site at 184th and Collins Avenue. It is designed by Sieger-Suarez Architects, the same team that is responsible for other super-luxury developments that include Porsche Design Tower and Residences by Armani Casa. Prices of the 216 residences are slated to begin at $4.2 million, up to $6 million. Penthouses are expected to begin in the range of $20 million.

The sales center is expected to open within the coming weeks, stay tuned for a followup on the interior finishes and floor plans of the residences.

If you are interested in a presentation and specific pricing, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com.

Bentley Miami Tower Beach View Rendering

Bentley Miami Tower Cigar Lounge Rendering

Bentley Miami Tower Fitness Studio Rendering

Bentley Miami Tower Fitness Terrace Rendering

Bentley Miami Tower Spa Terrace Rendering