Auberge Resorts Tapped To Manage The Shore Club Private Residences In Miami Beach Posted on April 1, 2024April 6, 2024 by Sarah Elles Boggs New details are being revealed about the historic redevelopment and renovation of Miami Beach’s iconic Shore Club Hotel at 1901 Collins Avenue. Last January, it was revealed that Miami-based Witkoff Group and Monroe Capital had planned an elegant renovation of the iconic Art Deco style hotel as well as The Cromwell Hotel, adding a third 18-story residential tower into the redevelopment that brings the project into the twenty-first century while paying homage to the property’s roots that date back to the original heyday of Miami Beach. Since the announcement, we have learned that the exclusive Auberge Resorts Collection has been tapped to manage the amenities and the resort portion of The Shore Club Private Residences upon its completion in 2027, bringing another example of the level of luxury that is to be expected from the project. With properties throughout the United States, Mexico and Europe, Auberge Resorts Collection prides itself upon offering one-of-a-kind experiences in extraordinary destinations. Their level of service is unmatched and The Shore Club will certainly shine among its Auberge peers with the finishes and amenities planned in Miami Beach. “We are excited to expand our urban footprint with the addition of Shore Club in Miami Beach, a place where nature, art, culture and entertainment come together in uniquely compelling ways. Our proven skill in elevating historic properties through exceptional service and experiences together with Witkoff’s vision and Robert Stern’s exquisite design will transform this legendary address into a dynamic new destination that embodies the unique spirit of Miami Beach. We can’t wait to bring this vision to life,” said Dan Friedkin, Auberge Resorts Collection’s chairman in a release. Rendering of The Shore Club Residences Pool When completed, the 1949-built original Shore Club Hotel and the Cromwell Hotel, which was constructed in 1939, will offer 73 total guest rooms and 49 residences on a three-acre beachfront location. Given the historic nature of the project, no two residences will be exactly alike. While the Art Deco-style Shore Club will be home to the hotel portion, the 8-story Cromwell Hotel is being transformed into a discreet private residential entrance leading to the newly-designed 18-story glass tower by Robert A.M. Stern’s RAMSA. The glass encased tower is designed to emulate the ocean waves among Art Deco architecture and celebrate the project’s vibrant past and position in South Beach’s new glamorous era. In addition to the rooftop penthouse, which recently went into contract with a price of $120 million, the developers have also planned a $37 million free-standing beachfront home on the property. The beach house will span 8,000 square feet and three levels. Residences within the development range in size from 2,400 square feet up to 7,000 square feet and are priced in the range of $6 million with the average price rumored to be around $20 million. Rendering of The Shore Club Residences Primary Bathroom The resort amenities at The Shore Club Private Residences are set to include direct beach access, a menagerie of 5-star amenities and personalized service for each resident and guest. Guests can expect to enjoy several food and beverage venues, an indoor/outdoor spa, a wellness center as well as a beach club and three swimming pools. A historic landmark both architecturally and socially, The Shore Club Private Residences will offer the ultimate Miami Beach experience, ushering residents and guests through the most glamorous and luxurious eras from the Art Deco heyday into the “Art Basel Era” that we are experiencing in modern times. Douglas Elliman is the exclusive broker for The Shore Club Residences, Miami Beach. Because The Shore Club is an ultra-exclusive, private collection of residences, we are only releasing floor plans, additional information and renderings to pre-qualified buyers. If you are interested in a private presentation of the project, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com. Images Courtesy of The Shore Club Private Collection Rendering of The Shore Club Residences Beach Entry
Introducing Shell Bay, The First New Miami Golf Course Community In 25 Years Posted on April 10, 2023April 12, 2023 by Sarah Elles Boggs Adding to their portfolio of extraordinary hotels, resorts, residences and private clubs, Auberge Resorts Collection has been chosen to manage Shell Bay, a new jewel in Greater Miami. Shell Bay will be the first private golf community that Miami has seen over the last 25 years with it’s new Greg Norman-designed course. Shell Bay will also feature a boutique hotel and bespoke residences anchored by a world-class private members’ club, featuring a private yacht club, an 18,000-square-foot spa and fitness facility, as well as an unparalleled racquet club that offers tennis, pickleball and padel. Rendering of Auberge Shell Bay Hallandale Aerial Location “The course at Shell Bay will be one of the most unique, pure golf experiences I have ever designed. Completely isolated from its surroundings, the walkable layout will capture the true essence of the game with immaculately conditioned fairways, sweeping sand belt style bunkers, and contoured greens that test every club in your bag. It will be a place where you can totally immerse yourself in the game.” says golf legend and course designer Greg Norman. Located along the Intracoastal Waterway just north of Miami Beach in Hallandale, this exciting new 130-acre destination will draw guests with an array of outdoor amenities. Visitors can arrive via car or yacht, entering the development surrounded by emerald-colored fairways and al fresco dining options. Yachts are invited to dock at the 48-slip marina and cars are offered 24-hour valet service. Once on site, guests will appreciate the sophisticated retreat that is also a stone’s throw to Gulfstream Park, where they can enjoy an afternoon at the races or leisurely shopping. For overnight accommodations, the resort will contain both a 60-guestroom hotel as well as the brand-new 20-story residential tower that houses 108 Auberge-branded homes with open-concept layouts on a tranquil white-chocolate palette. Rendering of Auberge Shell Bay Hallandale Kitchen Rendering of Auberge Shell Bay Hallandale Finishes Rendering of Auberge Shell Bay Primary Bath “We’re thrilled to continue to grow our presence on the Atlantic Coast with the addition of Shell Bay, one of the most stunning waterfront locations in South Florida, to Auberge Resorts Collection’s portfolio of one-of-a-kind properties,” said Dan Friedkin, chairman, Auberge Resorts Collection. “This seaside enclave will offer a unique slice of paradise unlike any other destination in the Miami area.” Back on the sprawling resort grounds, the first new private golf course in the Miami area for 25 years measures 7,250 yards. This is one of the longest golf courses in South Florida that also includes a 12-acre pro golf practice facility and a 9-hole par 3 course for those who are learning. The racquet facility is located in a picturesque garden with all four Grand Slam surfaces offered. There is a choice of European red and green clay as well as grass. Padel and pickleball are also offered as is a full-sized basketball court. Rendering of Auberge Shell Bay Hallandale Tennis The 18,000-square-foot wellness center offers a diverse menu of fitness programming in small groups or private sessions. The spa offers a comprehensive and holistic treatment menu through a seamlessly integrated indoor/outdoor surrounding. The rooftop pool is designed equally for sport and wellness as well as for leisure and socializing with chic cabanas and waterfront alfresco dining overlooking the intracoastal waterway as well as the golf course. Shell Bay is set to open in 2025 with current pricing raging from $2 million up to $10 million for an upper penthouse. Douglas Elliman is the exclusive broker for Shell Bay. If you are interested in an invitation to consider this project, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com.