The Brightline, the privately-owned high-speed express rail service that launched in Miami less than a year ago, has officially been renamed ‘Virgin Trains USA.’
On Thursday, a ceremony was held at MiamiCentral, which is the Miami train station that spans 6 city blocks in the epicenter of Downtown Miami right behind Miami Worldcenter, to kick off the complete re-branding of the former Brightline to Virgin Trains USA, and the ceremony was hosted by none other than Sir Richard Branson himself. During the ceremony, Mr. Branson unveiled the new logo at the Miami station now dubbed ‘Virgin MiamiCentral.’
Mr. Branson also announced on Thursday that Virgin Trains USA will soon file for a permit to start construction on the highly-anticipated expansion of the high-speed train service from West Palm Beach to Orlando. And, only a day after this announcement, on Friday, a state agency, The Florida Development Finance Corp. approved the bond issue to finance Virgin trains expansion to Orlando.
Virgin Trains USA estimates to launch service from South Florida to Orlando in 2023, and is planning to open a train station at the Orlando International Airport and possibly Walt Disney World.
Why Did Virgin Buy a Stake in The Brightline???
Mr. Branson believes in the privately-owned express rail service because his belief is that “everyone in America uses cars because the rail network is run by the government–and they have nothing like what we have in Europe,” Mr. Branson stated in an interview on Thursday. He’s right, if the trains in the States would function more like the ones in Europe, we would have a lot more people taking trains versus driving if given the opportunity.