Pantone recently announced their famous color of the year, and for 2019 Pantone 16-1546 a/k/a ‘Living Coral’ takes the reins.
The Pantone Color Institute chose Living Coral, a vibrant yet mellow color that embraces us with warmth and sustenance to provide comfort and resilience in our continually shifting environment. The Institute chose this lively color to adapt to today’s new norm…the onslaught of digital technology and the addiction to social media. Currently, in our daily lives we are seeking authentic, immersive experiences in the digital world that enable intimacy and social connection. This is why Living Coral is the perfect color of the year. It’s vivid, joyful, has a natural engaging nature and is a playful color–perfect for the fusion of modern life. It not only symbolizes our innate need for optimism, but is a nurturing color that appears in our natural surroundings, while at the same time showcases a lively presence within social media.
Incorporate Living Coral in Home Decor
Liven up your 2019 by using Living Coral to provide bold statements in settings and home decor. Living Coral encourages immersive experiences such as pop-up installations and interactive spaces, tied to a playful spirit. As a color linked to communication and human connection, using Living Coral in a shag rug, a cozy blanket or lush upholsteries will create a warm and comforting feeling in the home. With its energetic nature, a dramatic pop of this hue to any room setting whether in decorative accessories, tabletop or on the wall will create a joyful atmosphere filled with positive energy.
How to Use Living Coral – Pantone’s 2019 Color of the Year
The Pantone Color Institute created 5 different color palettes featuring Living Coral to show us how we can incorporate this cool shade into our designs and highlighted the dynamic nature of this color within an array of color combinations. Check out the 5 palettes below.
About The Pantone Color Institute
The Pantone Color Institute is a world-renowned consulting service within Pantone that forecasts color trends across the globe and guides companies from around the world on color in brand identity, marketing and product development, which is crucial in a brands’ ability to leverage the power, emotion and psychology of color in their strategic efforts in design.
Past Colors of the Year
Source: Pictures from Pantone® Website, pantone.com.