Publix Launches 15-Minute Delivery Service in Several Miami Neighborhoods

 
Who hasn’t gotten halfway through cooking dinner, only to realize that you have forgotten one ingredient at the store? Such a pain. Some of us are lucky enough to live in a building like Infinity at Brickell or Brickell Heights with a Publix next door, or even a Publix in the building, like Nine at Mary Brickell Village, but not everyone has this luxury. Well, Publix is again to our rescue by offering 15-minute delivery to select Miami neighborhoods.

In response to the “I want it now” mentality that urbanites now unapologetically embrace, Publix and Instacart have teamed up to offer 15-minute delivery in several Miami neighborhoods. Residents can now use their Instacart app or Publix app (use the Quick Picks section) to order a quick chicken tender sub, produce, frozen items, basically any small order and it will be at your door in 15 minutes, even offering free delivery for orders over $10.

The orders are fulfilled through Instacart’s new “Carrot Warehouses”, which are nano-fulfillment centers located throughout the neighborhoods that currently offer the service. The centers are operated by Instacart on Publix’s behalf, which also allows them to fulfill orders after regular business hours.

Many might remember that just a few years back, Amazon tested their new 1-hour delivery service in Miami. It took off extremely quickly, changing the demand in markets across the US. This is just the next chapter in an evolving market, using the hottest neighborhoods in the country as a testing ground.

The service is currently available in Brickell, Wynwood and Coral Gables, but is expected to expand quickly, as did Amazon’s 1-hour service a few years back. We think even Elon Musk would be unable to find any more improvements to Publix’s service and quality. Thank you Publix and Instacart! All hail our blessed Publix!