Historic Redevelopment Done Right: Inside The Shore Club Private Collection

 
Just as Miami Beach is all about new beginnings, overcoming obstacles, and endless possibility, Robert A.M. Stern is envisioning a new era for The Shore Club at 1901 Collins Avenue. This new redevelopment will fuse together projects from three different eras of Miami Beach history.

Beginning in 1939, an art deco style hotel dubbed The Cromwell was constructed, appealing to early snowbirds. This hotel has been renovated several times throughout the years and after this refurbishment will house many of the hotel rooms and some of the residences will be located on the upper floors. The Cromwell was utilized during World War II as an Army training command site, then renovated in 1949 when The Shore Club was constructed in the MiMo-style architecture that was becoming increasingly popular at the time. During the 1950’s and 60’s, the pool was so popular that it became a gathering spot for professional swimmers, local historian Seth Bramson told Mansion Global.

Rendering of Shore Club Private Collection Miami Beach Collins

The project lived out its heyday through the MiMo era before falling into disrepair during the Miami Vice days of South Florida. In the early 2000’s it was refurbished once more and ushered in a new era of celebrity sightings. The addition of Nobu, a trendy celebrity hotspot partially owned by Robert DeNiro attracted the likes of Madonna, Jennifer Lopez and Will Smith along with other A-listers who made this era of Miami Beach iconic.

Fast forward to the post-COVID era and Miami Beach has matured, but in a positive light. A 200-foot glass tower reminiscent of a private mega yacht will rise on the 3-acre oceanfront site, housing a handful of ultra-private and exclusive residences for the defined taste of today’s high-profile Miami Beach residents. The tranquil color palettes include plenty of dune, coral and sky tones and the layouts are larger than traditional Miami Beach residences, offering more storage.

In the “Art Basel Era,” as mayor Dan Gelber refers to it, The Shore Club Private Collection is set to include a five-star oceanfront resort managed by Auberge Resorts as well as 49 private residences with one of the new residences being a 6,000 square foot oceanfront mansion. No two residences in the private collection will be exactly alike but will range in size from 2,400 square feet up to 7,000 square feet. Prices are set to start at $5 million and rise to a rumored $35 million for the 10,500 square foot penthouse with an additional 7,500 square feet of outdoor space including a rooftop private swimming pool.

Rendering of Shore Club Private Collection Miami Beach Architecture

Just as Miami Beach is known for obstacles and boom/bust real estate cycles, The Shore Club has not moved forward without challenges and opposition. The Nakash family, who owns the neighboring Setai South Beach, is highly unimpressed and pursuing legal action in effort to block the project. The Nakashes, of Jordache Jeans fame, has invested millions upon millions of dollars in South Beach, buying up aging hotels for renovation. They have successfully re-launched Gianni Versace’s Casa Casuarina, the Hotel Victor, Breakwater Hotel, and Hotel Edison among others.

The developers are also fighting a lawsuit by a former partner in the project who alleges being illegally cut out of the ownership through a “crooked and secretive land grab.” The partner, tied to the family of the late newspaper publisher and businessman Stephen Carlton Clark, is requesting $125 million in damages. A spokesman for The Shore Club Private Collection called the allegations “unfounded” and said the company was “highly confident” the suit would be dismissed. An attorney for the Clark partner didn’t respond to Mansion Global’s request for comment.

This opposition is not slowing down the progress at The Shore Club. The Witkoff Group and its partner, Monroe Capital are moving forward with full approval from the City of Miami Beach and their design from Robert A.M. Stern in collaboration with Kobi Karp Architecture & Interior Design. Scroll below to see a preview of their designs through just-released renderings.

Douglas Elliman is the exclusive broker for The Shore Club Private Collection. If you are interested in an invitation to consider this project, please contact Michael Light, Broker and Executive Director of Luxury Sales at Douglas Elliman. You may reach Michael directly at (786) 566-1700 or via email at michael@miamiluxuryhomes.com. 

Rendering of Shore Club Private Collection Miami Beach Balcony

Rendering of Shore Club Private Collection Miami Beach Balcony Sunrise

Rendering of Shore Club Private Collection Miami Beach Balcony Depth

Rendering of Shore Club Private Collection Miami Beach Primary Bath

Rendering of Shore Club Private Residences Miami Beach Kitchen

Rendering of Shore Club Private Residences Miami Beach Valet

Rendering of Shore Club Private Residences Miami Beach Pool Area